Game 6

Casual game. The player must select the best pieces from an ever-changing selection to complete a bridge over increasingly uneven terrain. Pieces can be rotated, flipped or even cut in half, to fit the growing structure.

The player must be careful as some pieces are booby-trapped and will explode if handled incorrectly. Optional game play includes selecting only pieces of a specific colour or texture, or working against the clock.

Name of game: Build-a-bridge

Task 1

Summarise who might play the game and what platform they will play it on. 
Platform- Mobiles, smartphones, tablets
Target audience- Teenagers from the ages 10-16 year olds. 60% Males 40% Females. It's aimed at people who like exploring different game genres and are up for a challenge.  

Task 2

Use AIDA to plan a 10 minute marketing campaign for the new game:

A: How will you create marketing materials that attract audience attention to the game?We will create marketing materials that attract the audience attention by advertising it on other free apps. This will include pop up adverts that will appear on screen when someone is using a specific app (preferably a similar app to the game we're marketing as the target audience would be similar)  

I: How will you generate audience interest? We will generate audience interest by creating multiple social media pages such as; Twitter, Facebook & YouTube. This will therefore stimulate word of mouth as most teenagers own social media accounts and they are likely to share content from the page to their profile for their friends to see.

D: How will you stimulate audience desire to buy the game? We will create advertisements on youtube that has various gameplay that gives insight of how the game works and the different levels the game has to offer. We will include a well-known voiceover that may have been used for previous game adverts. The voice would appeal to the younger generation and would be memorable. The colours of the game advert would be vibrant and the colour scheme would be more appealing to a male audience. It will use colours like blue, navy, green and red which connote that the player will be tackling a challenge.

A: How will you promote audience action? One way I would promote audience action is by encouraging people to share high scores online an compete with their friends. I would also advertise an extension (DLC) of the game where the players can create their own levels. This will make them want to buy the game even more as they'd want to compete with friends and test eachother.