Task 3: Regulatory bodies

PEGI

Visit the PEGI website and have a look around. 

Now click on the FAQ section of the website and answer the following questions:

1. What is PEGI and where is PEGI based? Europe; Pan European Game Information
2. How does PEGI rate games? Depending on how graphic/appropriate the content is
3. What are the age classifications used by PEGI? 3, 7, 12, 16, 18
4. What are the seven aspects that PEGI look for when giving a game a rating (e.g. violence)? Violence, Horror, Drugs, Sex, Discrimination, Bad Language, Gambling

ASA

Visit the Advertising Standards Authority website and have a look around. 

Now click on the About section of the ASA website and answer the following questions:

1. What is the ASA's mission? to ensure that advertising in all media is legal, decent, honest and truthful, to the benefit of consumers, business and society.
2. What are the ASA's values? Consistent and proportionate, Reliable and ethical, Fair and respectful to all, Accessible and helpful, Intelligent and thorough, but also timely and proportionate, Open and accountable, acting with integrity and never being afraid to admit that they're wrong and an excellent team, inspiring excellence in each other.  

Now click on the Rulings section of the website. This is where the ASA reports on recent complaints and whether they upheld the complaint or rejected it.

Choose one of the complaints and write the following:

1. The company that was advertising: Virgin holidays Ltd
2. Why someone complained:Two complaints challenged whether the ads were irresponsible because they believed they encouraged consumers to tan their skin without raising awareness of sun safety 
3. Whether the complaint was upheld and why: Upheld. ASA understood that prior to the launch of the "Tanuary sale" competition, Virgin holidays communicated their partnership with a skin cancer charity to promote sensible tanning.