Homework: Grand Theft

Release date: 17/09/13
Developers: Rockstar North

Print
The print adverts used to advertise GTA V were billboards, posters, magazine covers etc.

This poster is quite different from other promotional posters as it doesn't have one main central imagine, but 7 images on the whole page that are shots within the gameplay. Also, the title is in the well-known Grand Theft Auto typeface which lets the audience know its GTA. It is dominating the whole poster & is in the centre where the central image would normally be. The reason it's the only text on the poster is because the images on the poster give you the information about the game and the audience can infer what content is included because of the violent images used. There isn't a specific colour scheme for this poster, but the GTA V colour scheme is green and white, as seen onthe title.                  

Review 1:  "...you're looking at something that could hold up the next console generation all by itself-".

Review 2: "As we stand on the brink of a new generation, GTAV sends an intimidating message to the rest of the industry. Beat that. "

Review 3: "This is going to make the next-gen look bad for a long time to come." 

Broadcast

The official TV advert was very different to normal ones. This is because its being advertised more like a movie. You don't see anyone playing the game however all the footage was within the gaming world, telling a story of one person in the game. This is effective in the promotion of games because the audience get an insight of what the game involves but it also creates a buzz because it's as if the audience will be entering a whole new world. Also it gives clues about one of the "missions" they'd be required to complete which would create excitement within the audience because they'd want to buy the game and complete it. Without the adverts/trailers, the audience wouldn't have an image of the game in their head and wouldn't know as much about it. 

E-Media

GTA V used E-Media quite a lot to advertise this game. They had an offical website, twiiter page & faebook page where they've generated millions of likes and follows. Twitter and Instagram had the hashtag "#GTA5" and this trended worldwide, causing people to discover the game for the first time as well as stimulating the TA to buy it. 

Twitter and Facebook were used to put up pictures, videos and links to interact with the audience and fans of the game. They directly adressed the audience by directly aksing them questions and posting things abot current real-life issues. This made them feel more involved, and they also held competitions and counted down the days for the release of the game.

User generated content, like game-play, helped to promote the game because they show the audience what the game is like before it has been released. People may not want to purchase it until they see what the game is like and the advert as they'd want to know exactly what they're buying and exactly what the game includes.