Movie pitch.

Romantic sparks occur between Jason and Dee, lead dancers of  a west London based street dance crew. However when it doesnt work out between them, the whole group is forced to be split into two and their dreams to compete in the westside dance off are shattered -Logline

The film follows a group of West London teenagers who aspire to be the next big urban dance group in the entertainment industry. The group is lead  by couple and lead dancers, Jason and Dee however when problems start to rise between their relationship, their group soon starts to fall apart too. Dee and Jason both come from different backgrounds and have very different personalities. After Dee finds out Jason has turned to drugs she decides to call it a day with him and likewise, the group do too and decide to go two separate ways. Dees way and Jasons way. Nor Jason nor Dee want to let the others down therefore they agree to continue dancing but this time, with their newly and minimized dance crews. Neither groups turn out to be successful but soon, despite the hatred and troubles between Dee and Jason, they decide their dream to dance and make their friends happy was more important so they give it another go at running the dance crew and preparations for the biggest event of their lives soon begin. But how will Dee and Jasons relationship end up?

"2 very different people. 1 dream. 1 love. 1 crew."- Tagline 

Film poster & trailer analysis

Hey blogger!

For this weeks task we have been asked to do an analysis on a poster and trailer and seeing as Christmas is on its way, i have decided to go for a very festive movie "Elf".

Here is the trailer:

Genre:

Adventure/Festive

Narrative/Plot: 

As a baby, Buddy was looked after by an orphanage. However on Christmas he was accidentally stowed away into santas sack and ended up in the north pole where he then grew up. 30 years on, hes an adult human still living in the north pole, thinking he one of santas elves.  However he gets informed by the elves that he is a human and Santa allows him to return to his birthplace, New York so he can seek who he really is and find his birth farther, Walter Hobbs. Walter didn't have a clue that buddy was born so when he turned up on his door step, he was overwhelmed but not pleased. Meanwhile, Buddy experiences the delights and joys of the human culture and new york city as it was all new to him. When Buddys and walters relationship as farther and son escalates and interferes with his Job, Walter is forced to rethink about what matters to him most. His son or his job?

Characters:

Buddy, Walter Hobbs, elves, Santa, etc

Iconography:

In the film trailer you see that a repetior of elements and typical iconography has been shown. Firstly, you see that in the trailer it is snowing, it starts off in the elves workshop at the north pole and Santa and the elves are featured. Then when Buddy arrives in new york, you notice that the city has been covered in christmas decorations and there is alot of christmas cheer and spirit. Also, may i add, that New York is quite a typical city for a Christmas movie to be set in as most are based there. 

Setting:

It is obviously set during the christmas season of december and its time period is typically the modern day noughties. Also as i said above, it is first set at the north pole for the beginning of the trailer & movie then its soon based in the city of new york.

How are images used to attract the audience?

In this movie poster, you see that the letter "L" in the word "elf" has been replaced by an image of a man dressed as a elf. This is significant and very clever of the creators as it suggests that the rather tall and odd looking man dressed in a festive elf costume, may be claiming to be an elf when clearly he looks nothing like what people sterotypically believe and elf looks like. Also, the rather tall looking "elf" suggests to the audience that there may be something wrong with the him as elves are usually extremely short, however because this elf is tall,the audience would imply that this man is unusual and it would make them want to watch the film to find out more. Finally, this idea of incorporating the image of the protagonist and the title works well because the colours and patterns on the costume are very similar to the colour and pattern of the letters. 

How are words used to give the audience info about the film?

The tagline/slogan is "This holiday, discover your inner elf". Again, this has been cleverly put together by the creators as it uses a famous phrase, "discover you inner self" but instead the word "self" has been replaced by the word "elf" so it fits with the festive Christmas theme. It could suggest to the audience that the film is all about the elf finding out who he really is and it implies that he may want to stop hiding under a costume and show his true colours and self. Also the main actors names have been placed at the bottom so the audience will recognize the names and are more likely to watch the film.

Iconography that tells you the genre:

-The colours green and red are festive colours

-The actor is wearing an elf costume

-The serif font looks old and festive

Ana.