Star Trek: blog tasks

1) Pick out the five most significant aspects of the Star Trek campaign from the list above and explain why they were important in creating a buzz about the game.

Gameplay footage on YouTube- Important because it shows gamers what content the game includes and gives them a real insight on the graphics and maybe even the narrative that the game follows. 

Website and Twitter feed launched- The target audience would consist of mainly teens from the ages 16. This is significant as they'd be familiar with twitter and the internet so they'd want to buy the game even more as it would update info regularly regarding the game. 

E3 announcement and teaser trailer- Important because the E3 convention is seen by many individuals and would therefore make them aware that there is an upcoming star trek game releasing. 

Official advert released- Its key to have an advert as it would be seen by television viewers across the country (if it is broadcasted on tv) and the gameplay and content included in the advert would create excitement because it shows the audience exactly what the game includes.

2)Watch the following YouTube trailers and explain why they might appeal to an audience:

• Teaser trailer- Shows scenes of the game without giving too much away which therefore engages the audience and make them want to see more. 
• Full trailer- Shows the audience a narrative that will make them want to buy the game to "complete" the mission that the trailer highlights. There is alot of sci-fi iconography (spaceships, the galaxy, aliens, etc) which attracts that specific TA. 
• Comedy trailer with William Shatner- The use of celebrity endorsement attracts fan base of the chosen celeb as well as star trek fans. 

3) How many views did these trailers receive in total? 185,782

4) Why did the Star Trek videogame publisher develop the marketing campaign over such a long time? To build excitement and desperation in the audience and make them maintain interest in the game so that as soon as its out people would buy it straight away. 

5) What other examples can you find online from the Star Trek marketing campaign? Print? Reviews? Broadcast? E-media? Do you feel the campaign as a whole was successful? Overall, I don't think it was a successful campaign as the outcome was really bad and the reviews they received we're appalling, considering the campaign lasted for nearly 2 years. 

A negative user-generated review