Name of game: Wii party

Release date: October 8th 2010.

Institutions behind the game (game studio/publisher): Nintendo 
Print

1. What print adverts were used to advertise the game? Find examples and post them on your blog. >
2. What key conventions of print adverts can you find on the example you have chosen? Product name? Font? Slogan? Central image? Colour? On this print advert the key conventions are; a vibrant family-appealing colour scheme that connotes fun and partying, hence the name "wii party"; The platform and of course, the name of the game have been established; The font is a chunky sans serif font and remains like that throughout the whole poster. There isnt an exact cover image but instead different screenshots of the game are used to give the audience an insight of the gameplay and the age rating is also shown.  
3. Find three reviews for your game that were originally published in videogame magazines. Are they positive or negative about the game? Copy and paste one quote from each review. 1) "A number of modes afford you different ways to play according to how big your party is and how long you're planning to play for, and regardless of which you choose you're sure to have a good time." 2) "Now Nintendo brings the action into the living room with Wii Party, a game that changes the way people interact with other players."    3) "To my surprise, Wii Party U has plenty to do, including a number of minigames and challenges that mostly use the GamePad and Wii Remotes in smart ways. Of course, like any good party, a group of friends is still a requirement for a good time."
4. Did your game feature on any videogame magazine front covers? Find examples and explain why a front cover feature is so successful in promoting a game to its target audience. Wii party was not promoted directly on the front cover of magazines, however posters and reviews were featured inside. Front cover features are extremely important when promoting a game because not only are fans of the game encouraged to buy it but also readers of the specific magazine. 

Broadcast

1. Did your chosen game use a TV advert to promote the game? Embed it from YouTube if it did.

1. Is there a game trailer on YouTube? Embed it on your blog and explain why it is effective in promoting the game to its target audience. 

The trailer is effective in promoting the game because there is a celebrity endorsement which would attract not only families and friends who want to play the game but also the fan base of the chosen celebrity (In this case, JLS who are an urban pop band). The fact that they have specifically chosen JLS  is effective because they are not only a successful boy band but also just a group of best friends. This encourages the audience to buy this game and play with friends and family as a way of getting together and just having fun. Also gameplay has been feautured which gives the audience a real insight of what it contains.

1. Can you find any other broadcast features on the game - interviews, launch party events, video reviews, clips of the gameplay on YouTube etc. Write about how they effectively promote the game to its target audience. 

This game review also encourages the TA to buy it as it shows gameplay and real life graphics of the game. 

E-media

1. Visit your chosen game's official website. How does it attract and maintain the interest of its target audience? Like the game, the website follows a multicoloured, vibrant colour scheme and particularly appeals to families and friends who just want to get together and have fun. The fact that the colours used are childish shows that the game is age appropriate and no violence or other unsuitable content is included. 
2. Are there any creative or interesting aspects to the game's official website? The most creative aspect of the website it the fact that there are people from different ages, genders and races on the site which emphasizes the fact that its appealing to anyone and it's a game for everyone to get involved in, regardless who you are. 
3. Does the game have a YouTube channel? There is a nintendo website where wii party videos are featured.
4. Can you find any examples of user-generated content on YouTube that players have created and uploaded from the game? Embed any examples on your blog. 

1. How does user-generated content such as gameplay videos help to promote the game? It shows the audience how to play the game and shows them the different mini games that wii party features.
2. How many 'likes' has your chosen game's Facebook wall had? 189,234
3. What is your chosen game's Twitter hashtag? #WiiParty
4. How did the campaign use Twitter to promote the game? The page trended the hashtag worldwide which made many twitter users discover the game.
5. Can you find any other creative uses of e-media to promote the game? This might include hashtags, competitions, Instagram, user-generated campaigns or anything else that is designed to draw attention to the game. 

Another user-generated youtube video