Wednesday 7 May 2014


Phone and tablet gaming: tasks

Read this BBC News article about Candy Crush Saga. Answer the following questions:


  1. How much money is Candy Crush Saga estimated to make each day from its users? $850,000 per day.
  2. How does it make this money? Through in-game purchases (extra lives/add ons/ access to higher levels) and in-app advertising and pop up adverts.  
  3. How many people are estimated to have installed Candy Crush? 500 million people.
  4. Where do people play? 60% of uk gamers play  from work, 28% play during working hours.
  5. When was the game released? April 2012 (released on Facebook), November 2012 (iOS devices), December 2012 (android devices).  
  6. When did it reach 500 million downloads? November 2013
  7. Who is the typical Candy Crush gamer? Women aged 25-45
  8. What percentage of gamers have spent money on Candy Crush, buying in-app purchases etc.? 25% of players have spent money on candy crush. 
  9. What percentage say they are addicted to the game?  30% of gamers. 
  10. What is your own experience of playing Candy Crush? Have you played it? Yes, I have and its extremely addictive. Also because you loose lives quite easily, its tempts you to purchase some which is how they make so much money. 

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