Friday 25 April 2014

Look at the following advertising agency websites:

W+K Amsterdam



  1. What do the letters stand for? (Clue: look at the very bottom of the website) Wieden + Kennedy Amsterdam 
  2. What brands have W+K Amsterdam advertised? Sony, EA (Fifa 14), Nike, Coca Cola  
  3. What videogame campaigns have they created? FIFA 14
  4. What additional information can you find out about the FIFA14 advertising campaign? "The world of FIFA is fun and incredible. Every year millions of people gather to play the game. Imagine a gathering of that size. It is bigger than some countries. It is the FIFA Armada, an armada of football fun. But unlike the usual armada with sailing ships, our armada is made up of lounges, couches, apartments, hammocks, bean bags, anywhere you play FIFA on wheels. Driving a bright red FIFA 14 van, Lionel Messi is leading the FIFA armada, pulling behind him a set of enormous TV screens suspended by parachutes that attract gamers of all shapes and sizes to join. Amongst them are pro footballers Gareth Bale, Stephan El Shaarawy, Tim Cahill and Javier Hernandez ‘Chicharito’ and FIFA-loving celeb Drake, all getting their game on, along with everyday ‘Joes’." <The paragraph summerising FIFA 14 on the W+k Amsterdam website. 


Rokkan



  1. How long has the Rokkan advertising agency been around for? Its been around since the year 2000
  2. Where is Rokkan based? New York, United States
  3. What brands have Rokkan advertised? jetBlue, Sharp, Nestle PURINA
  4. Why was Rokkan's campaign for the videogame 'Dishonored' so successful? Because the graphics were extremely realistic and gave the audience a real insight of the game. 
  5. Who was the publisher for 'Dishonored'? Bethesda Softworks

No comments:

Post a Comment