1. Print  

The main print advert used to promote Fifa 13 is the "get on board poster". This poster is successful in pursuing its target audience and promoting the game because it directly addresses the audience that by buying and playing the game, they are joining a whole new world. This is supported by the slogan "take the Fifa 14 world tour" and suggests that by buying the game, they will be going on a worldwide journey within the gaming world. This has synergy with the cover image as it shows world class player, Lionel Messi, giving them the key to the Fifa 14 van which will take them on their "journey". The van represents the actual Fifa game that gamers will be taking a journey. The advert includes many key conventions that advertisement posters would regularly use. The poster includes; slogans- "we are fifa 14", "get on board", "start your journey" etc; a central image (of Messi drectly adressing the audience to start their "journey"); a maximum of 2 typefaces throughout the whole thing and a colour scheme.

Review 1: Playstation magazine- "you rarely feel like you’re truly getting a new experience on first play." This review is negative and suggests that the game has nothing new to offer and is too similar to previous games.

Review 2: PLAY magazine- "FIFA 14 lets gamers develop their own brand of football and strives to ensure each virtual player holds his own value." This is a postive review and encourages readers to buy it by indirectly telling them that they are fully in control when playing the game and that the choices they have are limitless. 

Review 3: XBOX magazine- "FIFA 14 oozes style, authenticity, and bold design from start to finish. It looks and feels better than ever." This review is positive and represents fifa in a whole new light, branding it as "better than ever". It tells and reassures the audience that serious changes have been made and the word "oozes" suggests that there is an overload of new features and has a lot to offer to the gamer. 

Magazine reviews are effective in promoting the game because they influence people who want to buy the game based on what the people who have previously played the game say about it. In my opinion, i believe e-media is more effective than print because people are more likely to find out info online rather than buying magazines or stopping to look at posters. 

2. Broadcast

The advert attracts the audience because a variety of different people have been incorporated into it. The video features world class footballers such as Messi, Bale and Chicharito. Also there are other celebrities such as drake featured on the cover. This would attract the audience as they would aspire to be like the players and celebrities and therefore want to play the game like them. Also there are people from a variety of different ethnicities which will attract the audience worldwide. 

During the advert, world class player Lional 

Messi is driving the van because he is the best player in the world, therefore he is the best way to advertise the game. This is because the majority of the target audience are teenage boys who aspire to be like messi and by having him as the "main attraction" on the advert, it encourages the them to buy it. 

This advert features the fifa 14 brand in lots of different ways; The typeface used is the usual font fifa use in previous games and advertising campaigns. Also the company "EA sports" who are the creators of the game have been established. Also the players who are in the game itself are featured in the advert e.g Messi, Bale, & Chicharito.

The main reason that there is a combination of people is to tell people who watch is that the game is for everyone. Also it makes the advert international and attracts people from a variety of different races and ethnicities. The contrasting idea of footballers playing with normal people is effective and suggests that by buying the game you can interact with the virtual footballers in the game. 

The fifa 14 trailer differs from the advert because the trailer gives you an insight of the game itself and shows you the graphics where as the advert is to promote the game and shows celebs and actors playing the game. 

The trailer is effective in promoting the game because it gives gamers a real insight on the game itsself and lets them veiw the game from an actual gamers point of view. By watching the trailer, it lets gamers identify any updates or elements that have been added since the previous game.  

E-media 

The layout of the website is effective because it gives you different options to click on and shows screenshots of the game. Also as usual, Messi is featured on nearly all the images on the homepage which emphasises his importance through out the game.  

Th facebook page has a whopping 21,345,778 likes 

Their you tube page has 651,604 subscriptions and all their social networking accounts have been displayed in the to right corner.