Homework- Case study: Just Dance 4

Name of game: Just dance 4 

Release Date: October 2nd 2012 (Europe) 

Institution behind game: Ubisoft

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There is a number of key conventions featured in this movie poster; It follows a bright multi-coloured colour scheme that connotes fun and gives you a party vibe; There is only one type of sans serif typeface; It includes an number of slogans around the title that is dominating most of the poster and is acting as a central image aswell.  

Review 1: "Just Dance 4 doesn't bring much in the way of new featres to the party, but if all you want is to have one hell of a fun, energetic, and hilarious time, there really is no party quite like a Just Dance 4 party."

Review 2: "This is as fun a game as any in the series, with routines that are even wilder than before, and a keen self-awareness that eagerly embraces its over-the-top kitsch qualities. "

Review 3: "If there's anything bad to be said about Just Dance 4, it's that there's not much new here. It's largely a song pack, albeit a very entertaining one. "

The game has not been featured on the front of any magazine covers. 



Broadcast 

The advert for this game  is extremely effective and uses a number of key conventions that typical Wii television adverts would use. For example, during most of the advert, the setting is domestic and takes you on a journey through a house during a house party. The bright lighting of the modern looking home has synergy with the modern authentic colour scheme of wii (which is the main platform its available on) but also the party theme of the advert has synergy with the bright colours on the poster and front cover of the game. The track used for the advert is a feel good song hence the name, "good feeling" and the creators have used celebrity endorsement by having the singer of the song feature in the advert. The advert aslo features e-celebrities like D-trix, Lindsey Stomp and the Cimorelli sisters to promote the game.

  
Ubisoft also hosted a launch party where lots of different well known celebrites attended and spoke publicly about the game. The fact that there is a wide range of celebrities means that fanbases of the celebs would be aware of the game and know that the celebrity they aspire to be like plays the game and therefore they'd want to buy it too. 

E-media

The website of the game attracts its TA as  which would consist of families and friends who are want to have fun and interact by coming together and playing the game as the colour scheme is bright and multi coloured, which would connote fun and enjoyment. The most interesting aspect of the website structure is how the background has been divided equally between both genders; there is a pink side with a cartoon of a young woman and a blue side with a cartoon of a young man. This may be ubisofts way of letting the audience know that the game is for anyone and it doesn't matter what your gender is. 

The youtube channel has 25,022 subscriptions.

This user generated video is of a group of famous youtube gamers playing the game. This would promote it to their fanebase and anyone who is subscribed to them as by watching them playing and enjoying the game, they too may be inspired to do so. 

The facebook page has over 6.7 million likes. 

The twitter page has has over 53.7K followers and the famous hashtag used to promote the game was #JustDance4