Phone and tablet gaming: tasks
Read this BBC News article about Candy Crush Saga. Answer the following questions:
Read this BBC News article about Candy Crush Saga. Answer the following questions:
- How much money is Candy Crush Saga estimated to make each day from its users? $850,000 per day.
- How does it make this money? Through in-game purchases (extra lives/add ons/ access to higher levels) and in-app advertising and pop up adverts.
- How many people are estimated to have installed Candy Crush? 500 million people.
- Where do people play? 60% of uk gamers play from work, 28% play during working hours.
- When was the game released? April 2012 (released on Facebook), November 2012 (iOS devices), December 2012 (android devices).
- When did it reach 500 million downloads? November 2013
- Who is the typical Candy Crush gamer? Women aged 25-45
- What percentage of gamers have spent money on Candy Crush, buying in-app purchases etc.? 25% of players have spent money on candy crush.
- What percentage say they are addicted to the game? 30% of gamers.
- What is your own experience of playing Candy Crush? Have you played it? Yes, I have and its extremely addictive. Also because you loose lives quite easily, its tempts you to purchase some which is how they make so much money.
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